According to recent data, the milk tea industry in Europe and the United States has shown a continuous growth trend, bringing consumers a unique taste and texture.

It is understood that the annual growth rate of this industry has reached more than 10% in Europe and America. Among them, European countries such as the United Kingdom, France, and Germany have become the main driving force for market growth. In the US market, with the increasing popularity of Asian culture, the milk tea industry has gradually entered people’s field of vision. At the same time, the consumption habits of young people are also changing. They pay more attention to health, quality and taste.

According to the survey, the global tea drink market will reach about US$252 billion in 2020, and the average annual growth rate is expected to reach about 4.5% in the next few years, of which the milk tea market will occupy a large proportion. It is foreseeable that the European and American milk tea markets will continue to maintain steady growth in the future, providing consumers with more choices and higher quality milk tea products.

For milk tea shops, focusing on improving quality and service quality and innovating varieties will be an important means to enhance market competitiveness. At the same time, consumers’ concern for environmental protection and sustainable development has also become the focus of the milk tea industry. Actively implementing environmental protection strategies and developing environmentally friendly packaging is also one of the important directions for future development.